Savory snack manufacturer optimises data exchange, thanks to more clearly categorised product information
Utz Quality Foods is the largest independent and privately held snack brand in the United States.
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Known for their potato chips, pretzels and other snacks, Utz Quality Foods faced product data inaccuracy and inefficiency challenges—along with a major IT upgrade project underway.
Thanks to the expertise of Syndigo and the power of the GS1 Global Data Synchronisation Network (GS1 GDSN®), they now share high-quality product information with all their retailers using a cost-efficient, reliable and rapid approach.
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