Migros Turkey: The retailer as the path from brand to consumer
A renowned early adopter of new technology and state-of-the-art services, Migros Supermarkets is already up and running with Verified by GS1.
Like many retailers, Turkish supermarket chain Migros wants to have access to the best possible data so they can manage their internal processes smoothly and build rich consumer experiences that drive confidence, satisfaction and loyalty.
By asking brand owners to list their products in Verified by GS1, Migros has found a single source of trusted product information where they can confidently verify the products they sell.
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