Jeju SamDaSoo mineral water aiming for “top” levels of efficiency and sustainability
By putting a QR Code powered by GS1 on every bottle cap, Korean water bottler JPDC is going label-less
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Recent regulations are pushing Korean beverage companies to remove labels from their bottles as part of an initiative to use less plastic and make recycling easier.
Information that was previously on the labels of Jeju SamDaSoo mineral water is now available simply by scanning the QR Code with GS1 Digital Link on the bottle cap.
Beyond being compliant with national laws, the company is seeing improved engagement with consumers, better inventory management and more.
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