Iper, La grande i: Improving coding and consumer service with the GS1 DataBar
Overcoming problems related to the traditional coding solution and offering a better service to end consumers.
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The traditional identifcation solution in Italy is based on the EAN-13 barcode and unfortunately presents several management inefficiencies. Each individual Iper store had to adopt its own internal coding for variable weight products, leading to inconsistent information regarding the same product being sold in multiple store locations.
In order to calculate the actual amount sold from store to store for each product, it was necessary to decode each identification number centrally, which resulted in a time-consuming and counterproductive process.
Finally, in order to know the amount (weight) sold for each product, it was mandatory to recalculate the sales prices (data collected at checkout) based on the price per kilo, which caused a variety of inaccuracies due to rounding and human error.
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