Fruit Identification at HEB Mexico
HEB is a market chain with more than 100 years of history committed to providing a first-class service, to having the best quality products, and always delivering freshness to every client.
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With over 40 points of sale, and for the last couple of years, it has undertaken identification projects with GS1 Mexico, mainly in the fresh product sector.
Fruit and vegetable identification has gained relevance, because of new eating trends in which this type of product is more sought after by the consumer, because they are considered to be natural, and in some cases organic.
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