eMAG: Building growth on trusted product data
As commerce shifts from physical stores to online, marketplaces like eMAG’s are working to persuade sellers and brand owners alike of the importance of accurate and complete product information.
Body
Duplicate product listings, incorrect associations, invalid brands, concerns about counterfeits and IP infringement—eMAG saw it all in the early years of their marketplace.
Since late 2019, sellers must properly obtain and indicate a GS1 GTIN for almost all new product categories, and eMAG uses Verified by GS1 to authenticate them before the listing is approved.
File
