Citrus fruit traceability in a snap…
Thanks to the capabilities of next generation 2D barcodes, consumers and supply chain partners alike benefiting from the simple, pragmatic traceability solution implemented by Mildura Fruit Company with the support of Citrus Australia and Agriculture Victoria.
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Citrus growers in Australia are looking for new ways to protect their brand, engage with consumers wherever they are in the world and collaborate more efficiently with supply chain partners.
A project was introduced aiming to implement end-to-end traceability using 2D barcodes and GS1 Digital Link from an Australian packing house, through the supply chain, to consumers in Asia Pacific markets.
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