The benefits of trusted product information for bigbasket and other Indian retailers and marketplaces
Retailers and marketplaces in India are finding a range of important ways to use the product data available in Verified by GS1.
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In a country as large and diverse as India, the sheer quantity of product data can be daunting for retailers and marketplaces to consider—especially because they must frequently ask themselves whether their data is incomplete, out of date or just plain wrong.
The powerful combination of DataKart and Verified by GS1 proved that trust and efficiency start with a valid ID.
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