Airfield Estate: Using GS1 standards to improve traceability, reduce waste and increase consumer trust
Airfield Estate is a farm located in suburban Dublin, Ireland and through its work aims to inspire people to make better food choices through education and awareness.
Body
Food waste, sustainable production and traceability are all identified concerns of customers locally and nationally.
Airfield recognised an opportunity to respond to those consumer demands for greater transparency through the provision of easily accessible information about the origin and production of their unique Jersey cow milk.
To illustrate the journey of a food product, Airfield Estate introduced a QR code and a GS1 DataMatrix barcode on its milk bottle labels. Through the use of GS1 data standards, combined with the fTRACE traceability platform, Airfield can provide batch-specific traceability information to their customers in real-time.
File
