The retail industry is moving to 2D barcodes & GS1 is leading the way

GS1 2D barcodes like QR codes and DataMatrix unlock richer product information, improve supply chain visibility, and elevate the consumer experience at every point of sale.

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Create unique IDs for your products worldwide now
Barcode/GTIN lookup

Verify product identity with GS1 global registry
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Ensure your data is error-free and compliant
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Decode and translate your GTINs into insights

Grow your business with a global GS1 barcode

All products need a unique identification number to be sold online or in stores. We empower organizations of all sizes to grow efficiently, ensure compliance, and build trust with consumers.

Sell your products globally on marketplaces like Amazon
Link the right product to accurate, traceable information
Create a common language across your entire supply chain

GS1 brings trusted medical product information to smartphones through collaboration with Google

We empower organisations to grow efficiently, sustainably and safely, helping transform the way we work and live.

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Learn more about GS1

Our standards provide a common way for businesses to uniquely identify, accurately capture and automatically share information about their products, locations, assets and more.

Explore GS1 standards

GS1 standards provide a common way for businesses to uniquely identify, accurately capture and share information about their products, locations and assets.
About GS1 or Who we are

A neutral, global organisation working with over two million companies across 120 countries to create a common language of business.

Case studies

See how GS1 standards and technologies are used to help businesses thrive.

Cosmo Connected: Trusted product data powers growth online and in store

French start-up Cosmo Connected uses GS1 GTINs to ensure accurate product data across retail and online channels, supporting fast listing, e-commerce growth, and future innovation with QR Codes powered by GS1
Verified by GS1 facilitates the precise implementation of China’s Home Upgraded Policy

GS1 standards are helping China’s Ministry of Commerce implement the national Home Upgraded Policy, supporting China’s transition to green consumption.
Baidu: Making product information more searchable, scannable and trusted

GS1 standards are helping China’s leading search engine connect users to verified product and enterprise information.